Men's Health Magazine

Men's Health Magazine was originally founded in 1987 and focused primarily on men's health. Today, it focuses on all aspects of men's lives, including nutrition, relationships, sexuality, fitness, and lifestyle, as well as other areas. It's published by Rodale, Inc., in Emmaus, Pennsylvania. It is the largest and best selling men's magazine "brand," with 38 editions that publish globally and 12 million monthly readers. Its monthly circulation is 1.85 million; its website also boasts about 40 million hits a month.

Originally meant as a health magazine, today, the magazine focuses on every aspect of men's lives, including the financial, fashion, and even travel aspects, as well as, of course, relationships. It has also been nominated for eight national magazine awards, and is a major source of information for men who just want to "be in the know" about the latest trends in men's lives and solutions to problems.

Editor in chief David Zinczenko has been at the helm of the magazine since 2000, with the magazine seeing circulation growth of 30% in that time. Ad page volume has grown as well, from 700 pages to 1150 pages. Under Zinczenko's leadership, it changed its look somewhat as well, in that it began focusing on celebrities and athletes exclusively as its cover "models." Zinczenko was named Editor of the Year by Adweek in 2008.