Aesthetics and Advertising

Walking down the street in scorching summers, I went past many outlets. Their names written on big banners, glaring into the eyes; and sales executives nicely dressed but drying up in the sweltering heat of May. Most f the showrooms were empty just waiting for the people to start their day. Sadly their faces were nearly shriveled up with dejection. During those stream of thoughts, suddenly I got notice of a showroom that I felt was inviting. Even in the hot afternoon of May, people were having good time shopping there. I don't know why something kept me calling. As if there was witchcraft to conjure customers.

Irresistible as it was, I went towards that shop and peeping through the glass door were various small and big roll-up banner stands catching my attention. They hung with grace just all over the ceiling craving to touch glossy off-white floor. And then sun doing them a favor- throwing upon them gold shimmer, they looked really beautiful.

I still stood outside and there caught sight of a bamboo banner stand with contents in soothing green on it. I could never imagine such a scenic 'shop' ever. I forgot the hot weather for a moment. Gently, the door opened for me and I went on. Before I could give a look other things, I was mesmerized by the aesthetical value of the store. Window dressings, flooring, ceiling, deco, wall color, and interior- everything was just perfect. Small artifacts on a big counter; a nature painting and a marvelous fountain by its side: It was a breeze in May's heat. It was then I realized how it looked different from the shops I have ever been to. Roll-up banners were hung on the walls, windows all around to highlight their products and the products looked even fascinating.